Let's look at some elements that make a marketing calendar usable and actionable. Of course, if you do not include the right information - or include too many details - calendars become unwieldy too. Provide visibility to other teams about what is happening and whenĪ marketing calendar filled with activities that are not driven by an overall marketing strategy will be ineffectual. Visualize upcoming due dates and activitiesĭefine what marketing team members are responsible forĪrrange deliverables in a logical order to support key initiatives And marketers work cross-functionally with most teams in the organization - the product team for product launches, the sales team for training material, the customer support team for documentation, and so forth.Īn effective marketing calendar helps you: What to include on a marketing calendarĭates matter when there are a lot of moving parts. The marketing calendar above was built in Aha! Roadmaps. These are ideal for dynamic marketing teams that want to link planned work to strategy and need to collaborate across other teams, such as product management. A purpose-built tool like Aha! Roadmaps gives you a collaborative, drag-and-drop calendar that can be filtered by activity type, assignee, and more. Larger teams typically need a more robust solution. If you are part of a small marketing team, these templates may be enough to help you stay on schedule. The marketing calendar Excel templates in this guide give you a blueprint for creating a shared calendar - each template is tailored to a different marketing function. Build a marketing calendar in Aha! Roadmaps. It is even more powerful when you can customize to label with colors, tag with key details, and add images to designate activities by type and team. A well-organized calendar allows you to zero in on important details for each marketing activity and also see the big picture. You need a shared marketing calendar that makes it easy to navigate dependencies and adjust dates when needed. And if teammates are working from their own project lists, details can get out of sync quickly. Keeping track of everything in motion can be all-consuming.
You also field ad-hoc requests from the entire organization.
There are date-driven efforts, such as launching advertising campaigns, publishing new content, and posting to social media.
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